Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Jan 31, 2007

KNEE DEEP IN THE WINDOWS HOOPLA

Microsoft has released Windows Vista, their latest attempt to mimic the current MAC OS, and I couldn't be more excited. And no, not because I love that "new operating system smell", it's because Jefferson Starship is helping Microsoft launch Vista. How you ask? By donating a song? Nope, by performing on a flatbed truck in L.A., San Francisco, Austin and New Orleans, presumably the only cities proven to have been built on rock and roll. To this news, I can only respond with a hearty "WTF?"

Over a decade ago Bill tried (and failed) to buy R.E.M.'s "It's The End of the World As We Know It (And I Feel Fine)" for Microsoft's Windows95 commercials, and instead threw wads of cash at perpetual moneywhores The Rolling Stones to use "Start Me Up". But this is an incredibly odd choice--was Styx not available? I don't even know who is even in the band anymore (certainly not Grace Slick, the only one I can remember). I can picture Bill Gates coming up with this brilliant idea while in his Monty Burns-like giant airplane hangar sized office, watching a bootlegged copy of the "Star Wars Holiday Special" during the holidays (on a computer using Windows Media Player, naturally):
Bill: Who are those young go-getters? I like the cut of their jib!
Smithers: Uhm, that's the rock band Jefferson Starship, sir.
Bill: Why, those young space-age scamps would be perfect entertainment for our new Vista operating system! If they're good enough for Star Wars, they're good enough for me! Just think of the merchandising--the kids will eat it up. Get Darth Vader on the telephone.
Smithers: But sir, that special was filmed in 1978 and I don't think . . .
Bill: Pish posh! Get them now, and I don't care how much money it takes! Oh, and make sure we sent Lucas one of those "Happy Life Day" cards. *Blasted spineless liberals.*
(I assume he has a Smithersesque toady that works for him.)